Design Philosophies

Re-inventing the Wheel
People usually say, "Don't re-invent the wheel" when they want a quick and easy solution to a problem. The trouble with that approach is that when you try and solve problems by looking at what others have done before, you stifle creativity and limit your ability to come up with truly original and unique solutions.

We take a contrarian view. For us, "Re-inventing the wheel" is a philosophy that we embrace. Re-inventing takes a lot of time and it often takes us down the wrong road. But it also leads to bright flashes of brilliance and insight that ultimately result in quantum leaps forward. This approach to our work is why, Dr. David Hon, our founder, left Hughes Aircraft and started his own company after all of the large bicycle manufacturers rejected his original folding bicycle design.

This approach is also why, time and again, we have introduced innovations that have swept through the bicycle industry. And it is why we have one of the most prolific and well-respected R&D teams in the bicycle industry. Today, after twenty-two years of building the world's most popular folding bicycles, we stand at the beginning of the 21st century and look forward to the continued challenge of building environmentally responsible mobility solutions for the global community.

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